Outbound telemarketing is an effective way to approach customers and has proven to be very penetrative.

It can be used as a separate marketing tool or combined with other forms of marketing to increase their effectiveness.

Outbound telemarketing is a unique marketing philosophy and requires a different set of skills, personnel management, costings, high levels of concentration and attitude.

1. Outbound telemarketing can be used to:

• Assess concurrency of databases
• Build database lists
• Emphasize the effectiveness of other marketing initiatives
• Qualify leads

2. Outbound customer support

We have the trained team and the resources to manage all your customer contact needs so you don’t have to divert your staff from but non-core business such as:

• Routine customer follow-up
• Customer relationship management
• Market Research Surveys
• Following up customers on reminders for various services

3. Inbound customer support

With a 24 hour operational inbound call centre, OTS assists organizations with a significant area of their marketing program.

This includes:

• Customer service free call lines
• Complaints and suggestions
• Sales promotions and competitions
• Order processing and delivery services
• Product service and information

Inbound telemarketing is an effective tool that many organisations, large and small, are turning to as a viable method for building sales and expanding markets, while actually cutting costs.

Many companies are outsourcing these services to specialist organizations such as OTS who provide a more cost-effective and efficient service than in-house.